I. Job description:

1. Build and Develop Sales Performance:

• Develop and manage sales activities in the assigned region, ensuring achievement of sales and profit targets.
• Establish daily, weekly, and monthly sales plans, including distribution coverage and service plans for each territory, to meet monthly/quarterly/annual objectives.
• Define and align clear goals for Sales Supervisors (e.g., volume, revenue, distribution) in line with company objectives to ensure target achievement.
• Analyze daily sales data and business results by day/week/month/quarter/year across territories; supervise, monitor, and control subordinates to achieve sales and KPI targets.
• Conduct market analysis, monitor competitors and consumer trends to shape regional business strategies.

2. Distribution Channel Management:

• Build and maintain strong relationships with distribution partners in the assigned region.
• Ensure proper product distribution and achievement of sales targets.
• Support distributors in resolving business-related issues.
• Ensure that employees and distributors strictly comply with company policies, contract terms, and official communications at each stage.
• Maintain a strong market presence, with regular visits to key customers (e.g., loyalty program participants, display customers) to understand and meet customer needs while identifying opportunities to develop new accounts.
• Collaborate with distribution partners to achieve common objectives and enhance distribution efficiency

3. Budget and Sales Support Program Management:

• Plan and allocate programs for sales activities within the region to ensure effective use of the budget and achievement of business objectives.
• Communicate and implement sales programs to distributors and sales supervisors to ensure effective execution at the customer level.
• Monitor and evaluate the effectiveness of sales support programs and propose improvements or adjustments when necessary.

4. Team Development:

• Coordinate with the HR Department to recruit Sales Supervisors, ensuring the selection of qualified personnel to support regional sales activities.
• Assess the capabilities of the sales team through market visits with Sales Supervisors and develop appropriate training plans to improve team performance.
• Conduct periodic evaluations to plan training that enhances competencies, skills, and attitudes of Sales Supervisors.
• Manage, train, and develop the regional sales team to ensure they possess sufficient management ability, sales skills, and product knowledge to achieve targets.
• Foster a positive working environment that encourages employees’ personal development.

5. Compliance with company regulations on the DMS system

• Monitor and control all data of the assigned region on the DMS system to ensure accuracy.
• Perform other regulations and requirements of the company from time to time.

6. Evaluation and Reporting

• Evaluate the performance of each sales area based on sales, profit, and market share indicators to ensure cost efficiency and sales effectiveness.
• Report on business indicators, progress toward targets, and regional activities to management in order to propose timely corrective actions.
• Analyze sales data, assess market trends and competitors to recommend improvements and adjustments to the business strategy.

7. Other tasks have been assigned by line manager

II. Job requirements:

• Bachelor’s degree, preferably in Business Administration.
• Minimum 1 year of experience as an Area Sales Manager in the FMCG industry
• Business experience in the Education sector. Candidates with experience working with schools, the Department of Education, or District Education Offices are preferred.
• Strong understanding of the FMCG industry.
• Knowledge of sales management, including leadership, people management, planning and product distribution, and channel management.
• Market analysis knowledge.
• Knowledge of management and data analysis.
• Have motorbike driving license
• Workplace: Hanoi & business trips as planned