Dear our valued customers and partners,

Every day, we make simple yet meaningful choices about what to eat and drink — for ourselves and for our families.  Those choices should be safe, delicious, and easy to sustain over the long term.

At Morinaga, we want to make those everyday choices a little easier and more enjoyable. 

That is why we are committed to delivering Japanese-quality products that are safe, delicious, and accessible for daily life in Vietnam.

Our approach is shaped by 100 years of experience in Japan, careful attention to quality, and a deep respect for the role food plays in people’s lives. But more than anything, it is driven by a simple wish: to be a brand that people feel comfortable choosing every day. Vietnam is a dynamic and fast-growing market, where expectations for quality and better living continue to rise.  We are grateful for the opportunity to grow together with this country and its people.

We believe that food is not only a source of nutrition, but also a source of small, everyday happiness.  A moment of enjoyment can gently spread from one person to another — like a wave.

This idea is expressed through our corporate brand symbol, the M-Mark, which brings together people’s genuine “Mmmm.” moments.

As those moments connect and spread, they take shape — visually and emotionally — as the “Happiness Wave” or in Vietnamese, “Nhip song hanh phuc,” echoing the rhythm of daily life and the comforting joy of a truly satisfying experience.

We strive to stay close to the lives of people in Vietnam, and to contribute to everyday well-being through products that can be trusted and enjoyed. By doing so, we hope to create a lasting “Happiness Wave” — one that quietly enriches daily life, today and into the future.

Sincerely,

General Director
KOHARA SHUNSUKE