Elovi Vietnam, a proud member of the Morinaga Milk Industry Group, is actively participating in JAPAN FESTA 2023, the largest Japanese consumer culture day in the North, featuring the presence of numerous Japanese companies.

Drawing inspiration from the Japanese Ikigai lifestyle, Japan Festa introduces the concept of “IKIGO Your Life – Movement with life”.

This year’s Japan Festa holds special significance as Vietnam and Japan commemorate 50 years of diplomatic relations. On November 27th, 2023, President Vo Van Thuong and Prime Minister Kishida issued a joint statement, elevating Vietnam-Japan relations to a Comprehensive Strategic Partnership.

Elovi Vietnam joins the event showcasing renowned products from the Japanese market, including the Climeal nutrition drink and Morinaga zero fat yogurt. These are highly popular products widely distributed in Japan.

With the slogan “For Better Wellness” in Vietnam, Elovi Vietnam and the Morinaga Milk Group pledge to contribute to the health and nutrition of the Vietnamese people. Leveraging over 100 years of experience and advanced technology, they strive to build a healthy community while fulfilling their responsibility to contribute to the environment and society.

Morinaga Milk Industry secures its position as the second-largest company in yogurt and the leading company in chilled cup-type coffee, based on sales share in the Japanese market from April 2021 to March 2022. Source: Intage market research company.