As a beloved fruit milk brand that has grown up alongside generations of Vietnamese children, ZinZin has officially introduced a brand-new visual identity. More than just a packaging refresh, this marks the beginning of Morinaga Nutritional Foods Vietnam’s large-scale brand repositioning campaign in 2026.

A New Look That Inspires Confidence – Reinforcing Quality Backed by Japanese Expertise

After many years of serving Vietnamese consumers, Morinaga Nutritional Foods Vietnam Joint Stock Company has officially rolled out a new visual identity across several of its well-known product lines, including ZinZin, Monu, Elovi, and Profes.

The refreshed packaging was unveiled to the public at the Vietnam Dairy Exhibition 2026, where it received positive feedback from visitors.

The Morinaga logo now appears prominently and elegantly on every package, making it easier for consumers to recognize products within the Morinaga family. This also represents a significant milestone in Morinaga Group’s brand strategy in Vietnam. With more than 100 years of history, Morinaga is one of Japan’s leading nutrition companies.

The new packaging is a clear statement of the brand’s commitment to product quality, credibility, and transparency for Vietnamese consumers.

The Strategy Behind the Transformation

In an interview with the media, Mr. Kohara Shusuke – General Director of Morinaga Nutritional Foods Vietnam, shared the purpose behind this initiative:

“This packaging renewal is not simply a visual upgrade—it is a tangible expression of Morinaga Nutritional Foods Vietnam’s commitment to product quality. It also marks an important step in supporting our large-scale brand communication campaign, The Happiness Wave.

We want consumers to recognize the Morinaga brand more easily while gaining access to high-quality nutritional products supervised by Japanese experts. Through this initiative, we hope to spread positive energy and contribute to building a healthier and happier community together.”

Looking Ahead: Advancing Health and Well-being for Vietnamese Families

With the simultaneous introduction of its new packaging and an integrated brand development strategy, Morinaga Nutritional Foods Vietnam aims to continue delivering safe, high-quality nutritional solutions under the close supervision of Japanese experts.

This transformation represents careful preparation for a new journey—one that is stronger, more ambitious, and more deeply connected with millions of Vietnamese families.