Probiotics strain, Bifidobacterium breve MCC1274 of Morinaga has been awarded “Ingredient of the Year” in the category of Cognitive Function at the prestigious NutraIngredients-Asia Awards

Morinaga Milk’s proprietary probiotics strain, Bifidobacterium breve MCC1274 (hereafter referred to as B. breve MCC1274) has been awarded “Ingredient of the Year” in the category of Cognitive Function at the prestigious NutraIngredients-Asia Awards hosted by William Reed Business Media.

A gala award ceremony was held on the evening of 26th September 2023, the first day of the Growth Asia Summit event in Singapore. The NutraIngredients-Asia Awards celebrate outstanding achievements and breakthroughs in the nutrition and supplements industry in the Asia-Pacific region, honoring ingredients, products, and projects that have demonstrated innovation, excellence, and effectiveness.

B. breve MCC1274 surpasses over 15 other entries due to its robust scientific substantiation and innovative application opportunities in the Asia-Pacific region.

In Vietnam, one of the products containing the Bifidobacteria strain being distributed by Elovi Viet Nam is BB536. According to the researchers, BB536 is a microbial species capable of using oligosaccharides in breast milk effectively to form the child’s intestinal microflora, supporting the balance of beneficial bacteria and enhancing natural immunity. The main effects of BB536 are to inhibit the growth of harmful intestinal bacteria; Heal wounds, help reduce symptoms of digestive disorders; and Support the synthesis of vitamins necessary for the body.

BB536 was proven of safe and has clinical efficacy in improving gastrointestinal, immunological, and infectious conditions, as demonstrated in more than 200 scientific studies (as of September 2020).

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